Direct Trade
Ever since the foundation of Single Estate in 2009, we buy our coffee directly as much as possible. At the moment, 89 percent of our coffee is direct-trade. Direct-trade is not a certificate and is interpreted differently by many buyers.
For us direct-trade means:
We visit the producer at least once a year, so we know them personally.
The coffee is purchased directly from and paid to the producers.
Because we purchase high-quality coffee, the prices we pay are higher than the average world market price. We will never pay less than 1.5 times the world market price and the difference is usually much bigger.
Many farmers in producing countries are paid the world market price, but still live at or even below the subsistence level and damage the environment with their production, because they simply cannot invest in improvements. By paying more than the world market price, we contribute to education or production improvement, for example, so that farmers can run a healthier plantation and receive a living income. Moreover, we can buy the very best quality and we invest together in a sustainable future.
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